B.B.A in Hospitality & Tourism Management

Categories: Hotel Management
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About Course

About the instructor

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Course Curriculum

Module-1

  • Introduction to Hospitality & Tourism
  • Fundamentals Of Travel & Tourism
  • Tour Operation
  • Communication skills and Personal Development
  • Food And Beverage Management
  • Human Resource Management
  • Principles of Management and Organization Behaviour
  • Heritage and Visitor Attraction
  • Assignments # 1
  • Assignments # 2

Module-2

  • Room Division Management
  • Marketing & Advertising
  • Research Method & Techniques
  • Eco Tourism
  • Event Management
  • Pakistan & Gulf Cultural Heritage : Tourism Perspective
  • Hotel Management Accounting
  • Assignments # 1
  • Assignments # 2

Module-3

  • Tourism Products
  • Organizational Behavior &Entrepreneurship
  • Travel And Accommodation
  • Financial Management
  • Tourism Marketing
  • Computing And Information System in Tourism
  • Marketing Innovations, Tourism and Hospitality
  • Cultural Tourism in Gulf and Pakistan
  • Contemporary Issues in Tourism
  • Tourism Impacts
  • Assignments # 1
  • Assignments # 2

Module-4

  • Human Resource Management In Tourism
  • Tourism Business Law
  • Cross Cultural Management
  • Consumer Behavior & Market Research
  • Travel Agency & Tour Operation
  • Tour Operation
  • Front Office Management
  • Research Methodology in Tourism
  • Services Marketing
  • Safety and Hygiene
  • Assignments # 1
  • Assignments # 2

Module-5

  • Entrepreneurship in Tourism and Events
  • Customer Relationship Management
  • International Tourism
  • Food And Beverage Management
  • Strategic Approach in Marketing Planning for Hospitality
  • Strategic Management in Tourism and Hospitality
  • Tourism Trends & Issues (Domestic & International)

Course Related Books

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Research Project

  • Research Topic

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