Certified in Advertising And Media Planning Management

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About Course

Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media planning involves setting certain media objectives and strategies to accomplish the pre-determine business or advertising objectives. The goal is to formulate a particular combination of media that would enable the advertiser to communicate the message effectively to a large audience at lowest cost.

 

 

 

About the instructor

Course Curriculum

Module 1

  • Marketing Management
  • Digital Marketing
  • Digital Media vs. Traditional Marketing

Module 2

  • Marketing Strategy
  • Effective Communication
  • Organizational Behaviors
  • Assignments

Module 3

  • Managerial Economic
  • E Commerce
  • Assignments

Exam

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