
About Course
Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media planning involves setting certain media objectives and strategies to accomplish the pre-determine business or advertising objectives. The goal is to formulate a particular combination of media that would enable the advertiser to communicate the message effectively to a large audience at lowest cost.
About the instructor
ZU
Course Curriculum
Module 1
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Marketing Management
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Digital Marketing
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Digital Media vs. Traditional Marketing
Module 2
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Marketing Strategy
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Effective Communication
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Organizational Behaviors
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Assignments
Module 3
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Managerial Economic
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E Commerce
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Assignments
Exam
Download eBooks
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Download eBooks
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