Certified in E-Marketing Strategies

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About Course

Course Description Internet influences every aspect of our life. The electronic media and technology enable organizations to acquire products, services, and materials from suppliers; market goods and services to customers; allow members of the organization to communicate with each other; and monitor the external environment.

This course provides an overview of the rapidly changing world of marketing, and builds on marketing principles to investigate specialist areas. The Internet and other technologies provide many opportunities for marketing applications. By addressing what is unique about electronic marketing, the course explores how these technologies are creating value for customers as well as benefits for companies and their brands.

Course Objectives

This course aims to do the following:  Describe and understand the terminology, concepts, and activities of electronic marketing.  Identify the recent developments and their origins in electronic marketing practice. Prepare students to develop an integrated electronic marketing strategy.

 

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What Will You Learn?

  • Upon completion of the course, students should be able to: Describe key elements and developments in electronic marketing. Identify key electronic marketing strategies of companies. Apply conceptual knowledge and analytical skills to develop electronic marketing plan. Work effectively in a group and contribute to decision-making. Write quality business reports. Effectively communicate the analysis and strategy.

About the instructor

Course Curriculum

Module 1

  • Introduction &Orientation
  • E-Marketing- Past, Present, Future
  • Strategic E-Marketing
  • E-Marketing Plan
  • E -Marketing Research

Module 2

  • Connected Consumers Online
  • Segmentation, Targeting, Positioning
  • Product: The Online Offer
  • The Online Value
  • Placement: Internet for Distribution
  • Assignments

Module 3

  • E-Marketing Communication: Owned Media
  • E-Marketing Communication: Paid Media
  • Promotion: Internet for Communication
  • Customer Relationship Management
  • Assignments

Exam

  • Exam

Download eBooks

  • Download eBooks

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