Certified in Marketing Essentials

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands

 

What Will You Learn?

  • The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization

About the instructor

P

Course Curriculum

Module 1

  • Chapter 1 What is Marketing
  • Chapter 2 Segmentation and Targeting

Module 2

  • Chapter 3 Differentiation and Positioning
  • Chapter 4 Marketing Strategy – I: Product and Price
  • Assignments

Module 3

  • Chapter 5 Marketing Strategies – II: Place and Promotion
  • Assignments

Download eBooks

  • Download eBooks

Exam

Student Ratings & Reviews

No Review Yet
No Review Yet