Certified in Marketing

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About Course

The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.

 

What Will You Learn?

  • The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization

About the instructor

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Course Curriculum

Module 1

  • Chapter 1Discover Marketing Management
  • Chapter 2 Use Information to Drive Marketing Decision
  • Chapter 3 Consumer Buying Behavior
  • Chapter 4 Organizational Buying Behavior

Module 2

  • Chapter 5 Marketing Research
  • Chapter 6 Marketing Strategy
  • Chapter 7 Market Segmentation
  • Chapter 8 Consumer Behavior Research
  • Assignments

Module 3

  • Chapter 9 Marketing Research
  • Chapter 10 Develop the Value offering the Product Experience
  • Chapter 11 Marketing Mix product Price Place, Promotion
  • Assignments

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