Certified in Marketing

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About Course

The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.


What Will You Learn?

  • The basic or fundamental objective of marketing management is to maximize consumer satisfaction; and maximizing enterprise profitability through maximizing consumer satisfaction. The twin aspects of this fundamental objective seek to reconcile the objectives of consumers with those of the organization

About the instructor


Course Curriculum

Module 1

  • Chapter 1Discover Marketing Management
  • Chapter 2 Use Information to Drive Marketing Decision
  • Chapter 3 Consumer Buying Behavior
  • Chapter 4 Organizational Buying Behavior

Module 2

  • Chapter 5 Marketing Research
  • Chapter 6 Marketing Strategy
  • Chapter 7 Market Segmentation
  • Chapter 8 Consumer Behavior Research
  • Assignments

Module 3

  • Chapter 9 Marketing Research
  • Chapter 10 Develop the Value offering the Product Experience
  • Chapter 11 Marketing Mix product Price Place, Promotion
  • Assignments

Download eBooks

  • Download eBooks


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