Certified in Media and Public Relations

Categories: Mass Media
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About Course

On this Media and Public Relations course offered by PDRi/TRACCERT Canada you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans

What Will You Learn?

  • This diploma will demonstrate to potential employers that you have a high level of knowledge in your particular area, which can set you apart from others in the job market. The course has a strong emphasis on research methods and training, which will have a practical application in the professional world.

About the instructor

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Course Curriculum

Module 1

  • Key Issues in Media and Public Relations
  • Promotional Cultures
  • Public Relations Propaganda and Spin

Module 2

  • Media and Public Relations Major Project
  • Building a PR Campaign
  • Media Research Methods
  • Assignment

Module 3

  • PR, Journalism and Networked Media
  • Promotional Cultures
  • Public Relations, Culture and Society
  • Strategic Communications Management
  • Assignments

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