Certified in Media Management

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About Course

Media companies are profit-making businesses. Those who commission and plan program or decide newspaper or magazine content, usually play safe by excluding anything that might offend or upset readers or viewers. No media company would like to lose revenue and profit by losing readers, or viewers, because they were offended by ‘extreme’ views.

 

What Will You Learn?

  • In this unit, we will study about the ownership pattern of media. In the process, we will understand how different political and economic scenario around the world also affects the media ownership pattern. We will also study, the trends and patterns in ownership and control of a range of mass media and the theoretical perspectives on the relationship between ownership and control of the media.

About the instructor

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Course Curriculum

Module 1

  • Chapter 1Principles of Mass Communication
  • Chapter 2 News Reporting & Editing
  • Chapter 3 Professional Journalism
  • Chapter 4 Media Ethics & Laws

Module 2

  • Chapter 5 Corporate Governance
  • Chapter 6 Strategic Management
  • Chapter 7 Print Media Management
  • Chapter 8 Supply Chain Management
  • Assignments

Module 3

  • Chapter 9 Management Control Systems
  • Chapter 10 Public Relation Management
  • Chapter 11Management Information Systems
  • Chapter 12 Project Management
  • Assignments

Course Related Books

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