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About Course
This course covers the basics of consumer psychology, emotions of consumers, their ego and decision making, brand selection and choice difficulty and many other important aspects of consumer psychology.
About the instructor
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Course Curriculum
Branding and Consumer-Brand Relationship
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Branding and Consumer-Brand Relationship
Construal Level Theory
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Construable Level Theory
Negative Emotions
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Negative Emotions
Happiness & Well-Being
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Happiness & Well-Being
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Draft Lesson
Regulatory Focus & Regulatory
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Regulatory Focus & Regulatory
Automatic & Nonconscious Processing
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Automatic & Nonconscious Processing
Self-Control and Ego Depletion
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Self-Control and Ego Depletion
• Sex and Gender and Choice & Choice Difficulty, Categorization, Visual & Pictorial Elements in Consumer Psychology
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Sex and Gender and Choice & Choice Difficulty, Categorization, Visual & Pictorial Elements in Consumer Psychology
Charitable Giving
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Charitable Giving
Assignment
Exam
Download eBooks
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Download eBooks
Module 1
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