If you try to sell your product or service without keeping the customer in mind, you will not be very successful. Even if you know your product inside and think you have mastered selling techniques, you will not be a really effective sales person until you consider the customer experience throughout. Considering how the customer feels and makes decisions throughout the buying process, is essential if you want to develop a two-way RELATIONSHIP. This is one of the key points in this two-day selling skills course specifically designed for front line retail sales professionals.